Recently, Aaron (part of the Concept Feedback team) was featured on UXBooth.com, a great blog about user experience, for his article "Improve Conversions by Connecting with your Audience". In case you don't have time to read the whole thing, here's a quick summary:

1. The design and content of a website should be targeted at the audience using it. While this may seem obvious, it's easy to get caught up developing a site that caters to you.
2. Create a site with a "culture" or "ambiance" that makes your visitors comfortable. Just as you might feel weird buying construction equipment from a geek in a place like an Apple store, make sure your visitors feel at home while browsing your website.
3. Take steps to learn how to speak your audience's language. This may include reading what your audience reads, learning from other successful websites (see theknot.com) and getting website feedback from your visitors and other design, development and marketing professionals.

So remember, understanding your target audience is key to developing a website that converts. If you'd like to read the article in its entirety, please visit UXBooth.com.

I've been thinking a lot lately about how we can provide better website feedback to our members. How can we go beyond what we have already to give users the targeted, actionable reviews they're looking for? I'm far from coming up with an answer, but these are some of the things percolating in the back of my mind:

• Demographic Targeting - Giving users the ability to invite reviewers in their target market (young adults, web designers, church pastors, etc.).
• Markup Tools - Giving reviewers the tools they need to make notes, draw shapes and markup the concept.
• Improved Reputation Scores - Updating our reputation score logic so a member's score is more reflective of his or her ability and knowledge, than length of membership and participation level (this update is in the works).
• Incentives for Quality Reviews - Providing an incentive, whether it be monetary or otherwise, to help elicit the best quality feedback possible.

Fortunately, we're already on the right path with a growing, active community that consistently provides quality feedback. But what do you think? What ideas do you have to make Concept Feedback indispensable for website design review?