Market Research for Web Design and Development

Wednesday, October 6, 2010 | BY Andrew

Yesterday I had a nice conversation with Lev Mazin, CEO and co-founder at Ask Your Target Market. AYTM provide affordable market research using a large pool (tens of thousands) of U.S. consumers. At Concept Feedback, we've been discussing (since we launched in 2009) how to give you (our members) access to website feedback not just from professionals in the industry, but everyday users and potential customers too.


Imagine you are working on a new website for a hockey supplies company (Go Minnesota!). Now, you would be able to use Concept Feedback to get actionable website reviews from designers, usability experts, and marketers, as well as the impressions of males in the Midwest between the ages of 18 and 40. Sounds cool to me, but it's you we're interested in.

What do you think? Is feedback from a target demographic important to your web development process? Please let us know using the poll and comments below. Thanks for reading!


23 Comments:

Richard said...

Hey Andrew - I think it's a great two-step approach. First, designers should get standard CF designer feedback, and then after making those changes, go for customer feedback out in the wild.

Are the folks at AYTM willing to do a special package deal with CF folks? This could be a private label service that designers can offer their clients / customers....

Andrew said...

Hi Richard,

That was my thought as well.

Lev and I discussed partnership potential, but integration could be difficult. They have a fairly complex setup process for each "survey", and currently no API that we could hook in to. I'll be testing there service soon with one of our concepts just to see how it goes. More to come.

Andrew

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