Simple Strategies for Engaging Your Visitors

Wednesday, May 5, 2010 | BY Andrew

Yesterday, I published an article on Six Revisions offering some pointers to develop a "stickier" website. By engaging your visitors, you are maximizing the value of your audience, increasing the frequency with which they return and reducing your acquisition costs. I cover 4 key strategies, including content, status, personality and usability. I'll hit the highlights for you.



Engage Visitors with Content

  • Fresh: Content should be updated regularly
  • Targeted: Content should be aimed to your audience
  • Valuable: Content should be useful for you users
  • Concise: Content should be clear and straightforward

Engage Visitors by Giving Them Status

  • Funware: Use games, rewards and levels
  • Exclusivity: Create a closed, valuable offering

Engage Visitors with Your Personality

  • Be yourself
  • Communicate with your visitors regularly
  • Use humor

Engage Visitors with a Usable Website

  • Create intuitive interfaces
  • Keep it simple
That's a high-level overview. For a closer look at each point, read the entire post at Six Revisions.

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