- The design and content of a website should be targeted at the audience using it. While this may seem obvious, it's easy to get caught up developing a site that caters to you.
- Create a site with a "culture" or "ambiance" that makes your visitors comfortable. Just as you might feel weird buying construction equipment from a geek in a place like an Apple store, make sure your visitors feel at home while browsing your website.
- Take steps to learn how to speak your audience's language. This may include reading what your audience reads, learning from other successful websites (see theknot.com) and getting website feedback from your visitors and other design, development and marketing professionals.
So remember, understanding your target audience is key to developing a website that converts. If you'd like to read the article in its entirety, please visit UXBooth.com.